Handset manufacturer Gionee will set up an assembling unit in northern India, pumping in about Rs. 500 crores, to take advantage of the interest in India and additionally to serve markets like Africa and South East Asia.
India is the world’s third biggest cell phone business sector, and Gionee joins China’s Xiaomi Inc. in its arrangements to begin manufacturing in the area, where request far surpasses supply for reasonable cell phones that comes with programming features, as hardware details turn out to be progressively commoditizing.
The Chinese organization, which manufactures its cell phones in India through outside companies like Foxconn and Dixon, anticipates that the plant will be operational in around 2 years.Around 60 percent of Gionee India’s gadgets sold in the nation are produced locally at offices keep running by Foxconn and Dixon.
Vohra said Gionee India has crossed half million units deals for every month and by year-end, he anticipates that the number will go up to one million. Vohra help the organization has seen 100 percent development a year ago and he expects a “hearty development” this year as well.
“We are in procedure of getting area in northern India. The 50 acres of land unit have a yearly limit of 30 million units. It ought to be operational in around two years,” Gionee India MD and CEO Arvind Vohra. He declined however to share insights about the area of the plant. “It will be a end to end manufacturing unit. It will help us take into account demand in India and adjacent markets and African locale. We will contribute about Rs. 500 crores on the plant,” Vohra said.
As we all know that festive season approaching ahead, Gionee is all ready to capitalize on the open door. The organization has reserved about Rs. 400 crores to spend on promoting and brand building exercises over the coming months. There are arrangements to dispatch four new cell phones too. The objective is to catch 7 to 10 percent piece of the pie by next March, up from the present 5 percent.
“We had earmarked a budget of Rs. 600 crores this year and we have utilised one-third of it till now. About Rs. 200 crores will be pumped in the festive season and the remaining amount will be used in the latter part of the fiscal towards various marketing and branding efforts,” Vohra said. Gionee India has signed up Bollywood actress Alia Bhatt as its brand ambassador and is in discussions for signing up another celebrity but that is yet to be finalised, he said.
The company also launched its new cell phone S6s with a price tag of Rs. 17,999. The 5.5-inch handset features 1.3GHz octacore processor, 3GB RAM, 32GB internal memory (expandable up to 128GB), 13-megapixel rear and 8-megapixel front camera and 3,150mAh battery.
As local features and software’s are becoming important in India, Chinese Smartphone manufacturers are increasing their efforts to keep up with the market.